THE VIRAL GROWTH OF SHRADDHA SHARMA

Meet a girl named Shraddha Sharma from Dehradun. She is the latest Internet Sensation in India after Govind Tiwari from Allahabad. Her Facebook Page is https://www.facebook.com/pages/Shraddha-Sharma/156074794471305?sk=wall

It was created on August 17th this year and within 4 days she has managed to get over 3000 fans(3100 as of now) on Facebook and it is growing. The girl has a melodious voice and is definitely good looking. She merely recited some(5-6) of her favorite songs in front of web cam 🙂 and uploaded it to Youtube.

http://www.youtube.com/user/shraddharockin

While videos were uploaded sometimes back, the Facebook page was created just few days ago and it was done. She started getting thousands of followers.Just notice the pace at which her fan base is growing which I am sure is bound of cross 5000 by EOD today.

A Quick Update- Her total fan-count on Facebook

40,219 as on September 12, 2011

74,813 as on October 3, 2011

125,792 on November 29,2011

Just came across her Twitter Page https://twitter.com/shraddhasharma6

Lessons from it

1.If you have something genuine to offer, customers will flock around you

The large portion of her visitors come from people who watch her videos shared on Youtube.Just see the dedication in her when she sings!!

2.She did not spend money on Facebook Ads

These days companies spend millions of bucks on ads, but still cannot achieve this mountain target of 1000 fans/day. What it requires is the inner passion in spreading word about your product. As some people say word of mouth is the best strategy for brand development.Ask any of the marketing guys and they will name you hundreds of sinks, where to spend money for advertising viz. Facebook Ads, Adwords etc.

3. Had a boy done so, would he have been equally successful?

My answer is NO. The G-Factor is prevalent in almost all spheres of industry. If a girl does something she is bound to get more social appreciations vis-a-vis boys. So, hire a girl PR for your organization.

4. It looks like organic campaigns have started to give more success than paid ones.A time to change our rudders. Remember Govind Tiwari from Allahabad 🙂 How many of you will actually do this?