For content based websites like blogs, news, travel and free classifieds portal, Search Engine is the major source of traffic. Traditionally, the owners of such websites depend on Search Engine Optimization(SEO) to engineer the porcess of getting maximum Search Visibility. SEO is definitely one of the prime requirement of a good website, however Google’s PageRank algorithm also takes into account the in-bound(someone linking to you) and out-bound( you linking someone) links on your site.
To gain better Search Visibility you must make a rational use of these links.While a link-back from a superior site(in terms of Pagerank) can drastically improve your Search Visibility, a link to any inferior website(usually spam or pirate website) can have negative impact on it.
Here we shall mainly docus upon the first aspect, i.e. getting link back from some quality websites. You can try the following
1. Link Exchange Program- Always put a section on your website for information about the Link Exchange..i.e. Whom to Contact and How?.
First get listed on these websites and then try contacting the relevant website owners for link exchange partnership. Make Sure to verify the website which you are linking back for the quality of its content and genuineity.
One Simple trick is to ask yourself, whether the proposed link will be of any use to your visitors. If NO, then desist from such links.
2. Directory Listings: Web contains many user created directory of websites, most of them have high Page Ranks. Getting a link-back from such sites will definitely boost your traffic. It is generally free to add your websites.Try adding your websites here
Make sure that you provide correct and impressive content about your websites otherwise it may not get included.
The above tips are industry-best practices and have been tested and verified with time. Do let me know if you have any questions