Tag Archives: abhishek bhardwaj

How beautifully they SPAM in India ?

Every morning I get an unsolicited email from www.mydala.com offering me a Samsung Galaxy for Rs 99 and as usual  I have to trash it out.

At the footer, there exists an interesting legal disclaimer

Disclaimer: Since India has no anti-spamming law, we follow the US directive passed in Bill 1618 Title III by the 105th US Congress, which states that mail cannot be considered spam if it contains contact information, which this mail does.

FYI  never signed up on Mydala.com or subscribed to their mailers. Infact the first time I paid a visit to this site was today and  that too for unsubscribing from its mailer.

 

Now several questions cascade in my mind

1.  Does this law give someone  the right to pick my email address at random and bombard me with worthless marketing promotions? In US this law came to effect in 2003 See Here, but was never enforced. This law is also known as ‘You-can-SPAM ‘ act providing a legal umbrella to the spammers.

2. How does a law in United States give the legality to SPAMMING in India? Put in other terms, someone can  organize Live Pornography in India, just because it is legal in some countries.

3. The law says that it requires a Physical Address, Email Address and Phone Number for transmission on unsolicited commercial material. Since this email had no physical address, so it fails to abide by even the US which it claims so far.

4. It contained a phone number +91-11-43444444 as contact option. How can I remain assured that the sender is the legitimate holder of this phone number (just to ensure that it fully abides by so called US Anti-Spam Laws)?  Of Course, I am not going to call this number  and waste my money

This way, can I legalize any SPAM email by putting any fake contact options in it.

 

4. What if I pick up the emails of every Who’s Who of Mydala.com  and send this email with the same disclaimer?

 

While I refer here to Mydala.com, I have been constantly victimized by many other similar mailers in the category of Retail, Deals, and Jobs. Even well known portals like BharatMatrimony.com continue to SPAM even after multiple un-subscription request.

Thanks to Gmail’s Anti SPAM technology which prevents 90% of SPAM from featuring in my inbox. And I follow a strict practice of reporting such mailers as SPAM to the Gmail Team.

 

The question is do we need a Anti-SPAM Law like in US. If such a law comes, can it be enforced properly. Would it be effective enough as envisaged?

Or, do we require a regulation like Do- Not- Disturb Service as in  SMS Marketing?

NOTE: This item was previously  post on TheRODINHOODS  with some minor changes

Secure your Gmail with 2-Step Authentication

Security for your email account is a prime concern.Almost hacked accounts are the results of certain relaxation in security on the part of the user.
Want to add an extra layer of security to your Google account? Then go for 2-Step Authentication mechanism. This will secure your access to Gmail, Google Plus, Orkut, Google Docs and various other Google Services. All you need is a personal mobile/phone number.
STEPS
1. Visit this page to configure your mobile number to your Google Account
2. Select your Country and Mobile/Phone Number.You will receive a code on it
3. Select the mode of receiving the security code. If using phone, select Voice Call.Google will send a code on your phone. Enter the code in the textbox below and click Verify
4. Click next and Confirm that you want to enable 2-Step Authentication.

You need to provide this code once every 30 days while logging in. Google will remember it for next 30 days. If you are using a different computer, then you require this code.

Google 2 Step Authentication

Was Rancho inspired by Steve Jobs ?

Steve Jobs, the Father of Modern Computers has been well known for his innovation, creativity, attention to minute details and his spirit of struggle in the industry. Interestingly, his life story was cast on screens in a recent Hindi Movie 3 Idiots where the character of Rancho (played by Aamir Khan) immensely resembles to him.It appears that the makers of the movie were inspired by Steve for Rancho’s role.

Here are few apparent reasons which point to this conclusion:

1. Steve’s Childhood was spent in poverty.His biological parents deserted him when he was small. Rancho’s parents also died when he was small.He too was adopted by his master.Both of them were orphan in childhood.

2.Steve had great passion for making things live.He always believed in chasing his dreams and making possible what people considered impossible. Rancho was similar in character.Remember, he designed the Helicopter which was considered an impractical project by the Director of the College.

3. Rancho had 300 patents in his name while Steve Jobs has 338 American Patents in his name.

4. Steve always said- Stay Hungry,Stay Foolish; Rancho’s favorite statement(apart from All is Well!) was Never Chase Success, Chase Excellence, the Success will automatically follow you. Though Both these statements look different, both lead to the common aim of excellence.Both starved for excellence and Perfection.Both struggled a lot in life.

5. Steve Came to India in search of Enlightenment and became Buddhist.Rancho was from Laddakh were a significant portion of Buddhist population live.

6.Both could not have proper formal education.Steve dropped the college after first semester and kept on learning things from random sources or by self dedication. Rancho too never had proper elementary formal education.He used to learn from the old books of his master’s son.

7. Both dreamed of Changing the World.Rancho wanted to change the education system, while Jobs changed the way technology is used by common people in day to day activities.

Life repeats its stories and I am sure there are many who fit well in the context stated above, but Steve Jobs resembled the most. Rancho actually was the young Steve Jobs. People may come and people may go but the legend will keep on inspiring those who dream of changing the world.

 

NOTE: Steve  Jobs  has been a source of inspiration  to me . This post is my tribute to the Father of Modern Computers. Interestingly,  one of my first posts on this blog(one year back) was dedicated to him. 

The viral growth of Shraddha Sharma

Meet a girl named Shraddha Sharma  from Dehradun. She is the latest Internet Sensation in India after Govind Tiwari from Allahabad. Her  Facebook Page is https://www.facebook.com/pages/Shraddha-Sharma/156074794471305?sk=wall

It was created on August 17th this year and within 4 days she has managed to get over 3000 fans(3100 as of now) on Facebook and it is growing. The girl has a melodious voice  and is definitely good looking. She merely recited some(5-6) of her favorite songs in front of web cam :-) and uploaded it to Youtube.

http://www.youtube.com/user/shraddharockin

 

While videos were uploaded sometimes back, the Facebook page was created just few days ago and it was done. She started getting thousands of followers.Just notice the pace at which her fan base is growing which I am sure is bound of cross 5000 by EOD today.

 

A Quick Update- Her total  fan-count on Facebook  

40,219 as on September 12, 2011

 74,813 as on October 3, 2011

125,792 on November 29,2011

Just came across her Twitter Page https://twitter.com/shraddhasharma6

Lessons from it


1.If you have  something genuine  to offer, customers will flock around you

The large portion of her visitors come from people who watch her videos  shared on Youtube.Just see the dedication in her when she sings!!

2.She did not spend money on Facebook Ads

These days companies spend millions of bucks on ads, but still cannot achieve this mountain target of 1000 fans/day. What it requires is the inner passion in spreading word  about your product. As some people say word of mouth is the best strategy for brand development.Ask any of the marketing guys and they will name you hundreds of sinks, where to spend money for advertising viz. Facebook Ads, Adwords etc.


3. Had a boy done so, would he have been equally successful?

My answer is NO. The G-Factor is prevalent in almost all spheres of industry. If a girl does something she is bound to get more social appreciations vis-a-vis boys. So, hire a girl PR for your organization.

4. It looks like organic campaigns have started  to give more success than paid ones.A time to change our rudders. Remember Govind Tiwari from Allahabad :-) How many of you will actually do this?